design and branding
Strategic design & branding services
Design & branding can feel so overwhelming, can’t it?
As a new or evolving business owner, you know it’s something that will make you look polished and feel like a pro, but where do you even start? Maybe you’ve even worked up the courage to reach out and email an agency, and then…crickets.
Not around here.
Design and branding should – and can – feel fun. The best part? As an organised creative, I’ve got the systems and processes that go together with the creative pieces like peas and carrots…or Halloween and candy. You get the idea.
I don’t use designer jargon either – so we’ll just chat like ordinary people and you can ask all the questions you like. If you’re a South Coast local, we’ll grab a coffee (long black with one stevia if you’re buying!).
As a little something extra, I never charge for management of your printing. I source quotes from my go-suppliers and talk the talk so you don’t have to. It’s just one less thing for you to worry about.
So, I’m wondering. Does this sound familiar?
- You’re so busy managing your business there’s no time to think about a brand identity.
- You want to elevate your brand and build an aligned client base.
- You want something more professional and one-off than a generic DIY option.
- You lack confidence with various creative and tech pieces of the design puzzle.
- Your website needs to be more user friendly and speak to your ideal audience.
I can help.
I offer bespoke brand strategy and custom built websites to help you develop a well-rounded brand you can feel proud of – one that truly connects you with your audience.
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Branding
Insightful, creative brand strategy that gets you crystal clear on your message and ready to tell your brand story.
WEBSITE DESIGN
Get off to a flying start with a professional, user-friendly custom built website that entices and converts your dream clients.
SEO
Our SEO strategies are designed to boost your online visibility, increase brand awareness, and ultimately, generate more leads and sales.
GRAPHIC DESIGN
Want to feel proud of your online presence and attract more of your ideal customers with on-trend graphic design?
Branding
Insightful, creative brand strategy that gets you crystal clear on your message and ready to tell your brand story.
Market research
Mission, vision and positioning statement
Audience pain points and persona
Branding voice
Competitor analysis
Marketing framework
Sales page copy
Marketing content pillars
Social media strategy topics and examples.
Depending on the type of service you choose, strategy can take up to 4 weeks.
Do It Yourself –
$590
Done With You –
Two instalments of $495 or $990
Done For You –
Four instalments of $674 or $2699
Brand mark (logo, submarks, icon)
Colour palette
Typography
Brand guide
3 concepts – 2 revisions.
4-6 weeks
Four payments of $625 or $2499
Most Popular
All deliverables from the Strategy and Brand Logo packages 👆
PLUS a choice of three visual marketing collateral: business card, social media graphics, flyer, email signature – more suggestions in the a la carte menu).
8-10 weeks
Four payments of $1299
This all-inclusive package has a high return on investment.Ready to get clear on your brand identity and uplevel your business?
Web Design & Build
Get off to a flying start with a professional, user-friendly custom built website that entices and converts your dream clients and supports your unique business goals.
1 hr discovery call
Mood board including colour palette and font selection
Homepage mockup
Homepage refinements (2 revisions)
Web pages custom designed and built on the powerful WordPress CMS
Contact form and pop-up
Video library access for self-paced learning and website management.
6-8 weeks
Four instalments of $495 or $1980
Mini Website(up to 3 pages) – Four instalments of $896 or $3585
Service Based Business Website(up to 5 pages) – Four payments of $1370 or $5483
1 hr discovery call
Mood board including colour palette and font selection
Homepage mockup
Homepage refinements (2 revisions)
Up to 10 web pages custom designed and built on the powerful WordPress CMS
Contact form and pop-up
Payment integration
Up to 20 products uploaded
Video library access for self-paced learning and website management.
8-10 weeks
(up to 10 pages)
– Four instalments of $1921 or $7685
Ongoing monthly support is an optional add-on and extra charges apply.
Domain name and hosting price is not included in the price of either website package.
SEO Audit + Strategy
Our SEO strategies are designed to boost your online visibility, increase brand awareness, and ultimately, generate more leads and sales. From keyword research and on-page optimisation to content strategy and link building, we’ll develop a plan to achieve your specific business goals.
Consultation and goal setting
Website audit and analysis
Keyword Research and Strategy Development
Implementation and optimisation
Analysis, growth reporting and tweaking to improve.
The timeframe will depend on your business goals – we offer once-off audit services, SEO packages and the option to stick around for ongoing SEO support on a monthly retainer.
PLEASE NOTE: Ranking #1 on Google is a journey and anyone promising to get you there quickly quite possibly pulling the wool over your eyes by either fudging the numbers or using unsavoury tactics. Stay safe out there kids!
Pricing will vary based on the number of pages to be optimised, technical SEO implementation needs.
For Local SEO, the pricing will vary based on the number of locations to be optimised for.
VIP Design Days
Experience what it would be like to have an in-house designer for your business with VIP Design Days. These intensives offer a fast-tracked approach to your pressing brand or website project.
Need help with:
- Setting up an email marketing automation
- Optimising your website for SEO
- Creating a sales page or a funnel on your WordPress website
- Make your Brochure / eBook or other Marketing Collateral document come to fruition
- Planning a strategic product launch with social graphic templates
Discovery call where we discuss the to-do’s and plan of attack
Pre VIP day design questionnaire
Client portal access
8 hours dedicated design time working with only you and your design day project
Guaranteed all final files delivered at the end of the 8 hours
Up to a half an hour consultation and feedback during the day for which you must be available for
14 days post email support (no amendments or changes during this time)
8 hours
– Two instalments of $990 or $1980
Want to feel proud of your online presence and attract more of your ideal customers?
a la carte menu
Graphic Design
Choose your own adventure:
PACKAGING
CREATIVE DIRECTION
SOCIAL MEDIA TEMPLATES
SOCIAL STRATEGY
FUNNEL SETUP
EMAIL MARKETING
1:1 COACHING
PRINT DESIGN
ILLUSTRATIONS
Ready to feel professional with on-trend graphic design for your business?
FAQs
Here are some commonly asked questions, you are welcome to message me if you have any that aren’t listed below.
Typically new projects are booked at least 4-6 weeks in advance. I support a select group of clients at once to provide you with the best kind of service and outcomes. Get in touch to find out the first available date.
A branding project usually takes around 4-6 weeks and websites can take 6-8 weeks. Both projects involve thorough questionnaires, deep dive brand research and other factors that are a core part of my process. The timeline is also influenced by how many revisions are required and whether feedback has been supplied in a timely manner.
Strategy always comes first, then branding as it’s the backbone of your business. Your website is another representation of your biz or organisation and should be on-brand. I’ve found clients get so much more from a website project once they fully understand their brand message.
Once we meet and decide we’re a good match, you’ll be issued a non-refundable commencement invoice via Xero. Just pay this to book in your project and secure your spot in my calendar. The balance will be due at the final design point or at the project’s set end date. No final design files will be shared until final payment is received. Payment plans are available for larger projects.
I accept Visa, Mastercard and Amex credit cards via Stripe, Bank Transfer, PayPal and a good ol’ fashioned bag of cash.
You could. Having said that, I’ve been at this design game for a decade and building my design business for seven of those years. The transformation my clients experience by working with me suggests the investment is worth it (and then some!).
Once you’ve paid your commencement invoice, you have 7 days from the day payment clears to change your mind. After this date, your commence fee is non-refundable.
Please use the contact form to get in touch. Once we have a project in the works, we’ll use my project management tool. It’s important to respond to my emails within 48 hours to keep the project on track, otherwise your timeline can blow out or you may lose your place in the queue.
To keep costs low copywriting is not included in the website scope of work. I’ll use Lorem Ipsum filler text in the website mockup to guide you but all copy is supplied by you, the client. If you would like us to handle the web copy we can add that on as a seperate service. We prioritise using Australian talent from our trusted network.
Images and videos are to be supplied by you, the client. I can recommend photographers as well as paid and free stock image directories.
No. I don’t provide WordPress hosting but I can arrange hosting through companies I recommend. If you choose to upgrade to a website maintenance plan including support, I can arrange the hosting on your behalf. NOTE: If you already have hosting, I can liaise to get your new website live.
All websites are built in line with best SEO practices and optimised for search engines. We also offer SEO services to develop a long-term tailored SEO strategy – the perfect add-on service to have your pretty new website ranking!
Unless you’ve purchased a maintenance hosting package, that would be you. All my websites are designed with you (my technically awkward friend) in mind. A drag and drop page builder will be your best friend when it comes to making edits, adding pages and managing your website. You’ll have access to a video library that shows you how to manage your site. Need a hand? Book me for troubleshooting at a consultation/hourly rate.