design and branding
Strategic design & branding services
Design & branding can feel so overwhelming, can’t it?
As a new or evolving business owner, you know it’s something that will make you look polished and feel like a pro, but where do you even start? Maybe you’ve even worked up the courage to reach out and email an agency, and then…crickets.
Not around here.
Design and branding should – and can – feel fun. The best part? As an organised creative, I’ve got the systems and processes that go together with the creative pieces like peas and carrots…or Halloween and candy. You get the idea.
I don’t use designer jargon either – so we’ll just chat like ordinary people and you can ask all the questions you like. If you’re a South Coast local, we’ll grab a coffee (long black with one stevia if you’re buying!).
As a little something extra, I never charge for management of your printing. I source quotes from my go-suppliers and talk the talk so you don’t have to. It’s just one less thing for you to worry about.
So, I’m wondering. Does this sound familiar?
- You’re so busy managing your business there’s no time to think about a brand identity.
- You want to elevate your brand and build an aligned client base.
- You want something more professional and one-off than a generic DIY option.
- You lack confidence with various creative and tech pieces of the design puzzle.
- Your website needs to be more user friendly and speak to your ideal audience.
I can help.
I offer bespoke brand strategy and custom built websites to help you develop a well-rounded brand you can feel proud of – one that truly connects you with your audience.
Branding
Insightful, creative brand strategy that gets you crystal clear on your message and ready to tell your brand story.
WEBSITE DESIGN
Get off to a flying start with a professional, user-friendly custom built website that entices and converts your dream clients.
GRAPHIC DESIGN
Want to feel proud of your online presence and attract more of your ideal customers with on-trend graphic design?
timeframe 4-6 weeks
investment from $3k
Branding
Insightful, creative brand strategy that gets you crystal clear on your message and ready to tell your brand story.
Market research
Mission, vision and positioning statement
Audience pain points and persona
Branding voice
Competitor analysis
Marketing framework
Sales page copy
Marketing content pillars
Social media strategy topics and examples.
Brand mark (logo, submarks, icon)
Colour palette
Typography
Brand guide
3 concepts – 2 revisions.
Most Popular
Everything from Brand Story and Brand Logo
Choice of three visual marketing collateral: business card, social media graphics, flyer, email signature – more suggestions in the a la carte menu).
Ready to get clear on your brand identity and uplevel your business?
timeframe 6-8 weeks
investment from $4k
Web Design & Build
Get off to a flying start with a professional, user-friendly custom built website that entices and converts your dream clients and supports your unique business goals.
1 hr discovery call
Mood board including colour palette and font selection
Homepage mockup
Homepage refinements (2 revisions)
4/5 web pages custom designed and built on the powerful WordPress CMS
Contact form and pop-up
Video library access for self-paced learning and website management.
1 hr discovery call
Mood board including colour palette and font selection
Homepage mockup
Homepage refinements (2 revisions)
4/5 web pages custom designed and built on the powerful WordPress CMS
Contact form and pop-up
Payment integration
Up to 20 products uploaded
Video library access for self-paced learning and website management.
Ongoing monthly support is an optional add-on and extra charges apply.
Domain name and hosting price is not included in the price of either website package.
Want to feel proud of your online presence and attract more of your ideal customers?
a la carte menu
Graphic Design
Choose your own adventure:
- Custom illustration
- Business card
- Social media templates or highlight set
- Thank you postcard
- HTML email signature
- Shop signage
- Packaging and labels
- Brochure
- eBook
- Flyer
- Expo display
- A completely custom job
Ready to feel professional with on-trend graphic design for your business?
FAQs
Here are some commonly asked questions, you are welcome to message me if you have any that aren’t listed below.
Typically new projects are booked at least 4-6 weeks in advance. I support a select group of clients at once to provide you with the best kind of service and outcomes. Get in touch to find out the first available date.
A branding project usually takes around 4-6 weeks and websites can take 6-8 weeks. Both projects involve thorough questionnaires, deep dive brand research and other factors that are a core part of my process. The timeline is also influenced by how many revisions are required and whether feedback has been supplied in a timely manner.
Strategy always comes first, then branding as it’s the backbone of your business. Your website is another representation of your biz or organisation and should be on-brand. I’ve found clients get so much more from a website project once they fully understand their brand message.
Once we meet and decide we’re a good match, you’ll be issued a non-refundable commencement invoice via Xero. Just pay this to book in your project and secure your spot in my calendar. The balance will be due at the final design point or at the project’s set end date. No final design files will be shared until final payment is received. Payment plans are available for larger projects.
I accept Visa, Mastercard and Amex credit cards via Stripe, Bank Transfer, PayPal and a good ol’ fashioned bag of cash.
You could. Having said that, I’ve been at this design game for a decade and building my design business for five of those years. The transformation my clients experience by working with me suggests the investment is worth it (and then some!).
Once you’ve paid your commencement invoice, you have 7 days from the day payment clears to change your mind. After this date, your commence fee is non-refundable.
Please use the contact form to get in touch. Once we have a project in the works, we’ll use my project management tool. It’s important to respond to my emails within 48 hours to keep the project on track, otherwise your timeline can blow out or you may lose your place in the queue.
I’ll use lorem ipsum filler text in the website mockup to guide you but all copy is supplied by you, the client. Need a copywriter? I’ll happily share some recommendations from my trusted network.
Images and videos are to be supplied by you, the client. I can recommend photographers as well as paid and free stock image directories.
No. I don’t provide WordPress hosting but I can arrange hosting through companies I recommend. If you choose to upgrade to a website maintenance plan including support, I can arrange the hosting on your behalf. NOTE: If you already have hosting, I can liaise to get your new website live.
My skills are in design, not SEO, so I don’t offer SEO services. However, I do build all websites in line with best SEO practices and optimised for search engines. I recommend working with an SEO specialist to develop a long-term tailored SEO strategy if that’s something super important to you.
Unless you’ve purchased a maintenance hosting package, that would be you. All my websites are designed with you (my technically awkward friend) in mind. A drag and drop page builder will be your best friend when it comes to making edits, adding pages and managing your website. You’ll have access to a video library that shows you how to manage your site. Need a hand? Book me for troubleshooting at a consultation/hourly rate.
