website design shellharbour

Hey, hey, hey Hi there, Howdy, Ola Mama,

thanks for visiting my patch of the internet

I help small business owners like you establish and step into a more confident self, with clarity, intention and a good helping of human design alignment.

Would you love the confidence to stand out online and connect more deeply with your audience?

I want this for you, too. So, here’s what I’m thinking.

You bring your project, an open mind and your dream outcome. I’ll bring a finely honed creative process to develop your brand strategy, bespoke WordPress website or beautiful design collateral - all served up with a generous side of small business cheerleading. As a genuine supporter of small business, I’ll freely share tips and advice along the way to further empower you to claim your space with confidence. I’m not intimidating as a designer - promise! - and I love to have a laugh.

The truth is, I’m not like many other designers out there.

I’m self-taught and I’m more into podcasts than design books. I don’t use designer jargon, so you don’t need to either. But when it comes to going the extra mile for my clients and my business, I’m all in. If only I felt the same way about early morning cardio...

I look at things differently, too. With a strong marketing background, I can’t help but see marketing collateral through an advertising lens. This means I can help you understand not only what will convert, but why it will connect. And there’s nothing I love more than creative problem solving.

At the end of the day, I think I have the best job in the world - connecting with and supporting other business owners with their creative dreams, so they in turn can do the same.

Would you love to chat about your project?

‘Jade is an outstanding business owner, kind hearted and professional. Working with her was such a positive experience and essential for the growth of my business.’

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My approach

Here’s how a typical project shakes down.

Listen first, design second

‘I felt like Jade saw into my brain and knew everything I wanted.’

It’s not magic. Not entirely. In the early stages of the project, I’ll ask all the right questions to tease out the valuable insights you hold in your brain for the best outcomes.

It’s all in the detail

‘Your attention to detail is impeccable.’

My strong work ethic and clear processes mean you can trust I’ll do things when I say I will – with a personal touch – unlike what you may experience in an agency setting. 

Ongoing design support

‘The follow up is really exceptional.’

It’s not wham, bam, thank you ma’am. Once you’re in my inner circle, I’ll continue cheering you on. Love your design assets and want more? I’m your partner-in-crime for as long as you need me but the goal is for you to be confidently self-sufficient. 

About The Brainchild: Doing good work for good people

I started The Brainchild in 2016 a few weeks after giving birth to my son. Perfect time to start a design business, right? I had less than $50 in the bank, two kids under three and supporting my partner at the time through his medical degree. Becoming a mum, moving interstate away from friends and family, supporting my partners all-consuming education meant that for me, more than ever, I sought out something just for me.

In the past working for someone else didn’t feel like the “safer” option. I’ve been in situations where I:

  • worked remotely for company that went under administration and I had to interview for my job again at 6 months pregnant 
  • was being bullied openly by the bosses wife
  • was asked in an interview these questions: “Do you have a serious boyfriend?” and this classic “Are you thinking of starting a family soon?” 
  • was made redundant 
  • worked for a startup that went bankrupt not long after being hired 
  • took a compulsory personality test in one job with my results coming as being off the charts for creativity and my role there wasn’t, this gave the management the idea to hold a meeting to discuss how long I planned on working with them before I “move on“…


The “risk” of starting my own business felt minimal to me, the internal pressure to make it work for me was immense. 


Nowadays, I’m proud to say I have supported hundreds of small business owners just like you navigate their journey with confidence, a feeling of ‘having someone in your corner, an expert that can guide you from where you are to where you want to be.

Eight years in, I’m still building the brand, growing as a person and learning to trust and let go of control – and always reflecting on where it all began.

‘I think investing in someone who’s creating their livelihood from something they’re incredibly passionate about is the best investment you can make for your own business.’

my values

These things are super important to me: Play. Creativity.  Manners.  Autonomy. Organisation. If they resonate with you, we could be a great fit to work together.

I truly believe that in business and in life, we all have a role to play in helping others. I care deeply about the success of your business and I’ll support you in any way I can. I also try to keep my business footprint as tiny as possible, supporting local small businesses and print presses where possible.

To support my creative focus and protect my boundaries around work and family, I have set work and communication hours and am typically booked 4-8 weeks in advance. Please don’t ask me to shift my boundaries for your project as refusal may offend.

This, my friend, is my why – and what gets me up in the morning (other than my kids!)

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To Collaborate

with the business community by organising thoughts and visualising a better way forward with design.

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To Care

by inspiring and empowering people to start their own business and follow their dreams.

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To Contribute

to the world with creativity to make things a little more beautiful.

Still reading? 

I’m flattered, seriously.

Here’s a few fun facts about me!

Think we’re a great fit? Let's work together!