Whimsical Website Design


You just made the BEST decision to invest in a professional design.

But I know you may be feeling nervous about that decision. I want to assure you that you have nothing to feel nervous about.

Go through this page and if you have any questions at all, just shoot me a message!

Hey, Jade here. I just wanted to give you a big, warm welcome and tell you I am so excited to begin working on your project! I promise to give you my very best work, but in order to do that, I need a little help from you. This page will tell you exactly what I need you to do before the project begins and provide you with a few tips and tricks to help you help ME design my best work yet for you. Because guess what? You deserve it.

on this page you will find:

Simply click on anything in the index to be taken straight there

no. 1

Communication & Timelines

My work hours: Weekdays (except Wednesday) 10 am – 4 pm

Communication hours: Weekdays (except Wednesday) 10am – 2pm

Meeting Days: I am available for video calls Weekdays (except Wednesday)

To help keep your project on track to finishing on time, please provide feedback on your designs within 3 business days of receiving them.

I really appreciate your effort to provide files and feedback on time and to communicate within the times and days outlined above. Timeliness from both of us will help us get your project done on (or even before!) the deadline so you can move on to the next exciting task on your to-do list and I can cheer you on.

no. 2

Branding Design Process

This is the design process for branding:

Website Design Process

This is the design process for website design and build:

no. 3

Client Homework

Here’s what I need from you to get the project started…

1. Create a Pinterest board

On Pinterest, create and fill a public board with inspiration for your brand. If you get stuck, feel free to pin from my design boards.

Send me the link to your board when you’re done so I can see it! (You can delete the board once your project is complete).

If Pinterest isn’t your thing, don’t worry. You can search Google for images that resonate with the way you want your brand to feel and simply upload them to the ‘Pinterest’ task inside our project management tool. Watch the video above in the ‘Project Management’ section of this page to see how to do this.

2. Complete your homework

Here’s the link to your questionnaire. please complete as much of it that is relevant to your project. It will help me understand your goals and style!

3. Your website content (if you are booked in for a website build)

In order to keep to timeframes and deadlines set, I will need all the content for your website before I start the project.

You will need to provide the text for all pages and supply your logo (if I’m not doing your branding!) and any particular photos you want to be used on the site. You can upload these files to the ‘Homework’ task in our Asana project. (See the next section of this page to understand how to do this.)

no. 4

Project Management Training

Now you’re booked in my schedule, we’ll stop using email to have our conversation and we’ll start using my project management tool, Hassl.

A project management tool is a secure space online where we have conversations, share files, set reminders, and create to-do lists.

Whereas files often get lost when I’m managing projects through email, nothing gets lost or forgotten in Hassl. It’s the simplest way to keep your project organised and make sure it goes as smoothly as possible!

Don’t worry – you won’t need to pay for this tool and it’s not hard to use. Watch the video below to see a 1-minute tutorial on how to use the task section! Feel free to explore more of their videos via their YouTube channel.

no. 5

Feedback Guidelines

I really appreciate simple and straightforward feedback. It helps me clearly understand your thoughts and make the right changes to your designs.

Here are a few tips on providing awesome feedback:

– Try and use bullet points to break up your feedback.

– Use headers to organise your feedback.

– Read over your feedback to make sure it’s clear and check that you’ve answered any questions I may have asked.

– Post your feedback as a comment on the relevant Asana discussion instead of emailing me directly. Back and forth emails can get tiring but communicating in Asana is a breeze!

– If you have team members that would like to add their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organised.

no. 6

Payment Policy

A deposit is due to book your spot in my schedule and is non-refundable after 7 days.

As outlined in my contract, milestone payments for the remaining amount of the invoice will be made during certain dates, not on completion. For example 50% upfront, then 50% in 30 days. Your final payment is due 14 days upon receipt. 


Here are some commonly asked questions, you are welcome to message me if you have any that aren’t listed below.

Typically new projects are booked at least 1 month in advance.  To get an up to date timeframe please get in touch, as it does vary.

After we have our initial meeting and decide that we are a good match, you will need to pay a deposit that is non-refundable to book your project and secure your spot. The remaining total will be due at the final design point or at the projects set end date. You will need to pay the remaining balance before you receive the final design files. I will send you an invoice with Xero invoice. Payment plans are available for larger projects.

I do accept Visa, Mastercard and Amex credit cards via Stripe, Bank Transfer, PayPal and good ol’ fashioned bag of cash.

Once the initial deposit is made you have 7 days from the time of the payment clearing to change your mind, after which point the deposit is non-refundable.

Email at the start is preferred and then once we have a project in the works we will use the project management tool. A timely response to emails, normally within a 48 hour period is expected and necessary to maintain allocated timeframes. Timeframes will be pushed back based on slow response times.

Each packages timeframe from start to finish will fluctuate with the number of revisions required and how timely feedback has been supplied.

Typically a branding project takes around 4-6 weeks.

Websites have many varying factors that can influence the timeframes but normally sits within the 6-8 week mark.

I will use lorem ipsum filler text in the website mockup to give you a guide to see how much wording I need. The wording is supplied by you, the client. If a copywriter is needed I can provide recommendations.

Images and videos are to be supplied by you, the client. I can recommend photographers and paid and unpaid royalty-free stock image directories.

No, I don’t provide WordPress hosting but I can arrange hosting through companies that I recommend. If you choose to go with a maintenance plan with me which includes support I can arrange the hosting on your behalf.

If you already have hosting I can work with them to get your new website live.

My skills are in design not SEO, seriously it changes all the time! Who can keep up. With that being said I build my websites to the best SEO practices and Google guidelines. Your website will be optimised for search engines. Getting on the first page of Google search takes time and ongoing good SEO strategy.

If you haven’t purchased a maintenance hosting package then you are in charge of keeping your site updated. Access to a video library will be made available to show you how to manage your site is included in the website package. I will also be available at a consultation/hourly rate to troubleshoot if need be.