The team at Shoalhaven Environmental Expo were in desperated need of a cleaner look, their old logo was busy with a lot of detail all fighting for attention. The eye can't handle all that clutter and that's why we are attracted to the cleaner logos, think the big banks icons. I've stylised three leafs to look like the letter 'S' here in colours of the earth. I feel that ticks off their branding breif. The colours of the icon then flow through the logo lettertype wit h the capitals taking on one of the colour, this ties it all in.
January 6, 2019