This logo will stand the test of time. The font is based on a traditional typeset with modern tweaks to the kerning and is combined with the sans-serif tagline. The shop and the packaging will complete the branding feel, which has a little irreverence/informality/cheekiness. The logo design being classic, and appealing to both sexes. I wanted to carry a bit of the 1950s US style into the logo to match the exterior of the building, but it not so much that it would be overwhelming.
January 6, 2019