This was a fun logo to design, I love working with colour ways with clients as there is so much more to think about rather than a monochrome branding process. Colour brings up so much emotion for people so there was a fair bit of research behind this colour palette. The business Ready, Set, Go for Life! are school based programs helping kids learn about healthy eating and activity, all while having fun and moving. The icon is the RSG from the name, it is quite a long business name so I wanted to have the actual name in a simple sans-serif font to let the icon shine.
January 6, 2019