Stunning South Coast Tourism Brochure Design


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Southbound Escapes




Sally from Southbound Escapes needed an in-depth travel brochure designed for her luxury all-inclusive tours from Sydney to Eden, NSW. I had just finished up designing her branding so we continued the good work together. The challenge was to create a readable brochure that was image focused but had enough information to describe what was the highlight and inclusion in the tours.


We refined the brochure down to 74p, the first draft was almost 100p! Too much, we enlarged the size from A5 to A4 which gave us some more room and space around each image was a must to avoid the pages looking cluttered with information and images.


I could not be prouder of the finished result. The cover has silver foil, spot UV features in the white rectangles and a matte velvet-like finish. It is really remarkable and one of the biggest design jobs to date. Well worth the time invested for such a finished product that will look so good on my brag-book.

“The feedback has been nothing short of outstanding from everyone that has seen the brochure. I will be eternally grateful to you for your patience and hard work. AMAZING!”

"Sally Bouckley, Owner"