Simple but Genius Coastal Float Logo
The owners behind the exciting new business venture Coastal Float reached out to us at The Brain Child for our help with creating the branding story. The challenge was to design a brand spankin’ new logo and pick a signature colour that will see them in good stead for launch day.
Jade the designer really wanted to play with the business name and what they are offering, which is the floatation pods. We went through concepts where the pod shape was used and one where the ‘o’ was seen floating.
The chosen concept logo only needed a slight addition of the simple wave within the floating ‘o’. This only further added to the powerful brand. Pure genius.
“Yep, love it.”