Simple but Genius Coastal Float Logo
The owners behind the exciting new business venture Coastal Float reached out to The Brain Child for help with creating a branding strategy. The challenge was to design a brand-spankin’ new logo and pick a signature colour that will see them in good stead for launch day.
I really wanted to play with the business name and what they are offering, which is the floatation pods. I went through concepts where the pod shape was used and one where the ‘o’ was seen floating.
The chosen concept logo only needed a slight addition of the simple wave within the floating ‘o’. This only further added to the powerful brand. Pure genius.
“Yep, love it.”