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Simple but Genius Coastal Float Logo

Tags

Brand, Branding, Branding-designer, Business, Designer, Graphic-design, Graphic-designer, Kiama, Label, Logo, Logo-designer, Marketing, Minimal, Nsw, Retail, Shop, Sign, Signage, South-coast, South-coast-nsw, The-brain-child

Client

Coastal Float

Link

Website

Challenge

The owners behind the exciting new business venture Coastal Float reached out to The Brain Child for help with creating a branding strategy. The challenge was to design a brand-spankin’ new logo and pick a signature colour that will see them in good stead for launch day.

Solution

I really wanted to play with the business name and what they are offering, which is the floatation pods. I went through concepts where the pod shape was used and one where the ‘o’ was seen floating.

Result

The chosen concept logo only needed a slight addition of the simple wave within the floating ‘o’. This only further added to the powerful brand. Pure genius.

“Yep, love it.”

"Business Owner"

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