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Mimi + The Bear Berry Business Branding Story

Challenge

Nikki has a beautiful shop in Berry in the South Coast of NSW, called Mimi + The Bear. She contacted us wanting professionally designed in-store loyalty store cards, business cards and vouchers. Having seen our work at Shady Fig she chose us to develop a UX story for her clientelle.

Solution

From the first meeting in store I got a good feel for the style and customers that are attracted to this sort of high end, children’s wear and accessories store. Knowing who you are marketing to should be and is the foundation of which all our bespoke designs are built on. Keeping certain colour ways and fonts help to have a nice flow on effect from store to printed marketing materials. 

Result

The VIP cards are 400gsm heavy hitters with sweet little touches to keep them fun and personable. The gift vouchers and business cards are definitaly a stand out, with a stunning almost pistachio green/grey pantone colour with a smooth coated finish, rounded corners are featured in all her designs as well as bronze foil which against the background is almost appears rose gold.

Stop it ?, beyond excited, happy thrilled… great job team JADE

"Nikki Sawkins, Owner,"

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