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Five on Fern Gerringong Milton Minimalist Logo Branding and Shop Signage

Challenge

Jac had outgrown her business name, Four Ducklings that represented her children, but now with five bambinos to call her own; it was time for a change. Her new branding for Five on Fern had to encompass the new direction her business is going, it had to be strong, iconic and flexible for use on a variety of products. 

Solution

Using the new name, Five on Fern, things where kept minimal and ahead of the trend, much like products in store.

Result

We chose the icon from the minuscule symbol Ø that was used in the initial draft in the word ‘on’. Using that as the icon was a catalyst for the shop window.

“thank you, thank you! A very vague brief of what I had visualised and you hit it. You’re made of legendary stuff! I love seeing my social media feeds filling up with local businesses rebranding, followed by the lil tag ? @the.brain.child Love ya work, and I can’t wait to see who’s next!

"Jac, Owner,"

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