Clean Round Logo Design for a Modern Natural Loving Shop


Branding, Business, Circle, Design, Designed, Designer, Digital, Graphic, Graphic-design, Huskisson, Logo, Logo-design, Marketing, Minimal, Nsw, Shop, South-coast-nsw, Style, The-brain-child


Liz Anderson


To design the logo and branding story for new natural health and beauty business, White Earth prior to opening their first boutique in Huskisson. The logo had to fit in with their simple, raw and natural ethos.


After meeting with Liz we had a clear direction with where we wanted to see the brand, after a few short refinements – we had it. We stripped the design right back and used a copper digital gradient for digital viewing and copper foil when printed to encircle the simple font.


A modern logo that makes the high-end shoppers head turn. As the boutique is in a heavily tourism focused town, this was also a factor in making the brand desirable yet approachable.

I am soooo grateful xxxx more than in love xxxxx SOOOOOOO grateful to you and your amazing creative flair, patience and continued support.”

"Liz, Owner"